This post is just some thoughts that have been running through my head for the past few hours.
It's been awhile since Korean products have entered the N. American beauty scene (take all those cool new Asian products you can find at Sephora nowadays). I was actually there to witness as a Colour Artist when AMOREPACIFIC took over a Sephora gondola two years ago (yes, I did work there for a year and I could definitely share some Sephora purchasing hacks if you guys are interested).
Here's the interesting part:
AMOREPACIFIC, from my knowledge is the main company of Laneige, Hera, Sulwhasoo, Mamonde, Innisfree, Iope, Aritaum, Etude House... Basically all those "hot" Korean brands out there, yep, it's owned by Amore.
So when AMOREPACIFIC took up a gondola as its own brand I was confused..? Wait.. Isn't it just the name of the company? Why is there a skincare line named after Amore..?
Another thing I need to educate my readers about is that sometimes when you purchase Korean products abroad, the formula from original product sold in Korea has changed to fit the drug requirements of the country. Duty free products are DEFINITELY different if you're buying at the airport. This is why I'm always skeptical of the efficacy of foreign-bought Korean products. Guys, don't skimp on the consumer taxes if you want to be totally sure your new face cream is as potent as marketed.
Sometimes, they also change the name of products when they are sold outside of Korea. For example, Dr. Jart's Black Label Nourishing BB Balm is renamed as 'Detox BB Balm' in the States and Canada. Why...? I don't know.. There's a difference in SPF (SPF30 in the Korean version vs. SPF25 for Detox) but what else is different, I have no idea and it shouldn't be too different? Of course, we're selling the original Korean version so you guys have nothing to worry about.
So that's it for today's post..
Leave a comment if there's something you want to ask :)