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SEOULISTA is a Korean woman who captivates the world with her confidence, dignity, boundless passion and beauty.

HERA is a long-time leader in K-Beauty that has attracted women around the world and now delivers the special, unique blend of K-Beauty through SEOULISTA: a woman who, like the Parisienne and New Yorker before her, stands as an icon of the future and new era, and is a source of endless inspiration for HERA.

MIZIUM (美智) is where the science of HERA is born. Designed by the world-famous architect Álvaro Siza, AMOREPACIFIC R&D Center hailed MIZIUM as the epitome of AMOREPACIFIC ethical approach to culture and art. The science of beauty at HERA is created at MIZIUM, whose inspiring and engaging working environment answers the cultural and emotional needs of its researchers.